T-Go Honey Tea
[Client]
T-Go
[Year]
2022
[Services]
Creative Direction, Production, Post-production
[Catagory]
Commercials
The Honey tea is part ¼ of our T-Go How to video series where our core goal was to show how the product is to be used differentiating from rest of the products in the Tea industry. Our underlying task was to bring elements of each flavour visually as much as possible to further elevate the video. The film’s were meant to be short, crisp and to the point and follow a very similar flow throughout the entire series. Agency : Altered Experience Production & Treatment For the Honey Tea film we wanted to bring out the feeling of sweetness both directly on screen as well as visual treatment. The use of a warm yellow palette throughout the video is an attempt to portray honey in some essence and keep the overall mood cozy. The music is skewed towards being modern and fun which also assisted us executing a sharp fast paced edit.