Key Jeans - That Fit Every You

Project Overview -For this commercial film, we were presented with the challenge of showcasing the dynamic moments from the everyday life of the modern man, whilst emphasising the co-existence of comfort & style. Through compelling visuals and storytelling, we highlight how Key Jeans moves with you, adapting to every moment with confidence and ease. Production Treatment - The look for this project was aimed to be very light and vibrant. As it was our first opportunity to shoot with the Arri Alexa Mini, we had a lot of room to work with the colours. (Which also meant there was about 15 minutes of the team staring in awe at the basic colour converted clips) In post, we achieved a low contrast look, keeping the greens and blues vibrant to accentuate both the brands colour as well as the natural settings of the shots.