Crocodile - Limitless Potential

Project Overview - We were tasked with bringing about a cinematic telling of Crocodile' Clothing line. A commercial film to cater to those who are 'unstoppable'. Of course we didn't want to make it a typical fashion advert where it's just 'Zoolander' from wish.com. This commercial film was a contrast (pun intended) to the standard commercials in Sri Lanka, especially in terms of lighting and camera techniques. Production Treatment - We aimed to create visually stunning frames that showcase a high contrast, in each and every frame, making use of advanced camera techniques and modern cinematography. In order to achieve this look, we lit this in 'contrast' to the standard commercial lighting set ups, and embraced a more flimic-styled look, to use strong shadows and evoke drama.