Celcius Sleep Sutra

We live for unique projects that let us flex our creative muscles, and our recent collaboration with Celcius, brought to life by MullenLowe, was the perfect blend of playful and profound. The concept? “Sleepsutra”—a whimsical twist on the Kamasutra, but with pillows. This project had us diving into the art of sleep, showcasing six distinct sleep positions, each with its own visual flair and vibe. Our mission was to make each sleep position stand out, and to do that, we connected each one to a different time of day, creating a seamless flow from sunrise to late-night tranquility. From the warm glow of the golden hour to the cool, peaceful ambience of the night, every scene was carefully crafted. We paid close attention to the details—colours, textures, props, lighting, and composition—all designed to create a visual experience that was as striking as it was comforting. The real magic of this project was in balancing the depth and seriousness of the concept with its whimsical, random elements. “Sleepsutra” wasn’t just about sleep—it was about creating a visual journey that blended humour and elegance in a truly unique way.