Jetwing - Unrivalled Indulgence, Redefined

Project overview - This project was one for the books. The team at Jetwing had approached us with a behemoth of a project, production wise. A commercial film to showcase their hotels and resorts. "To celebrate 50 years of smiles". From the get go we knew this involved a lot of landscape videography, which is something we always want to incorporate onto our films (i.e establishing shots). To our favour, the team from Jetwing gave us creative freedom for treatment and production. It's safe to say, we made full use of that. 6 locations and 9.5 days later, we were ready to put together a masterpiece. Production Treatment - As per the director of this project, Vithurshan, "The treatment? Is no treatment". In other words, this film had an unorthodox approach to a hotel overview commercial film. Every single property was given its own colour palette and style. This was to distinguish each property from one another very well and give them their own character. The rest? Call it creative opportunities.