Knorr Coconut Milk Powder

We’re all about tackling challenges head-on, and when MullenLowe approached us with a brief for Knorr’s Coconut Milk Powder commercial, we knew it was time to roll up our sleeves. The goal? To create a commercial that was as charming as it was memorable. Typically, food commercials are awash in brand colors and staged like a pristine Barbie kitchen. But we wanted to bring it back to reality—real homes, real moments, and just enough flair to keep audiences engaged. Our vision was to serve up a kitchen that felt lived-in, not polished to perfection. To keep the energy alive, we focused on crafting smooth transitions. Instead of the typical hard cuts, we went for a seamless flow between scenes, allowing each moment to unfold naturally. MullenLowe’s brilliant concept set the cinematic tempo, and we did our best to ensure the visuals danced to the same beat. But visuals aren’t everything. The heart of this commercial was its cast. We needed them to feel like a real family, not just actors playing a part. So, we got them bonding over rehearsals (and maybe a few snack breaks) to build that authentic connection. The result? Subtle performances that left a bigger imprint. Simple direction, pre-shoot bonding, and a few well-timed tweaks made all the difference. Our philosophy for this project was simple. Small changes, bigger impact.