Can You Keep Up?

Project Overview: With Magic Mango (Agency) handling the creative side of things, we collaborated with them on creating a video, to highlight the interactions between Management Trainees (MTs) and various department heads and senior staff within the John Keells Group to showcase the diverse industries within the company and the dynamic energy that comes from working within the group. This video also illustrates their training program between industries, likening it to free running, symbolizing their energy, agility, and ability to overcome challenges. Production & Treatment: To us, this whole project sounded like another project like the “Moose Jersey” project but it was a bit more complicated than that because it was for the corporate industry and the scenes off Mango’s script had much more of a calmer aura to it. We suggested that following a wee bit of the cinematography style and to Wes Anderson’s SoftBank Commercial with Brad Pitt is the way to go because the visuals had much of a chaotic nature but shot beautifully. The entire project seemed impossible to be done, because we had only 3 days to shoot at 6 locations but we did it, with time to spare too. 6 locations, 32 cans of energy drinks and 100 transitions later, we actually did keep up