AXE Signature

At Tones & Colours, we love adding our creative spin to projects, and our work with Axe was no exception. Tasked with creating mini reels for the Axe Signature Spray, we took the opportunity to compile our own version—blending the bold, edgy attitude of Axe with our unique visual flair. Our creative approach was all about highlighting the signature vibe of the spray in a way that felt modern and cool. We used moody lighting, sleek sets, and high-energy pacing to give the reels an effortlessly stylish edge. The result was a collection of mini-reels that perfectly captured the attitude of Axe—sharp, bold, and unapologetically confident.