Celebrating Life
[Client]
Hameedia
[Year]
2023
[Services]
Concept & Script, Creative Direction, Production, Post-production
[Catagory]
Commercials
Project View : eam Hameedia approached us to produce a commercial for their Christmas campaign, with three key criteria: featuring five main characters (an adult couple, an elderly couple, and a child), shooting in Little England, Nuwara Eliya, and basing the concept on the theme "Celebrating Life." Inspired by Baz Luhrmann’s *ERDEM x H&M: The Secret Life of Flowers*, we chose to tell a compelling story that emphasized lifestyle over product promotion, subtly nodding to Hameedia’s 75-year legacy. The result was a cinematic, multilayered narrative that felt more like a film than a traditional commercial, immersing viewers visually and emotionally. The two-day shoot faced challenges with overcast weather, requiring flexibility with our call sheet. We aimed for a slow-burn narrative with strong contrast between highlights and shadows to create tonal depth. Our muted color palette and analogous tones enhanced the sophistication of the story, while the carefully selected music set the emotional tone from pre-production, guiding each shot and further amplifying the cinematic experience.