Akshata Product Commercial

Project Overview: This product commercial was our first attempt in producing something that is fun and quirky for a commercial. Our goal was to showcase each product range in the most exciting way possible while also touching down on the product specifics. Production & treatment To bring out the fun and excitement theme into the film music, sounds and camera techniques played a major role. The use of probe lenses gave us an interesting take on compositions compared to traditional lenses. We also utilized a wide variety of focal lengths to further break away from constant pacing in the film. The colours were meant to be vibrant with a good level of contrast.