LCY - Crew Neck Collection

Our focus was on the breathability and comfort of the clothing and this was achieved by using an array of dynamic shots. The ocean played an essential role as the backdrop for this shoot, providing the viewers with a relaxing experience. The deep blues and greens of the ocean waves contrasted well with the neutral colours of the clothing and the dark browns from the rock formations and the sand provided a neutral tone that balanced well with our subject, making this another enjoyable shoot for us, both during production and post production. We aimed to accomplish most of the look during production and pre production, but a lot of the colours were achieved during post production, thanks to our talented colourists and video editors